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Customer Value Management Solution
Why CVM
Our Core Capabilities
Key Features
Efficiently automate omni-channel campaigns and customer journeys to maximize upsell, cross-sell, and retention efforts, driving higher customer lifetime value across mobile, fixed line, and broadband services.
Key Features
Our Core Capabilities
Key Features
- Effortless Campaign Design & Execution
Easily design and execute upsell and cross-sell campaigns by understanding subscriber recharge and usage behavior patterns. Leverage pre-built campaign templates and a drag-and-drop UI for seamless campaign creation. Integrate the Sales Accelerator to gain data-driven insights and recomme
- Effortless Campaign Design & Execution
Easily design and execute upsell and cross-sell campaigns by understanding subscriber recharge and usage behavior patterns. Leverage pre-built campaign templates and a drag-and-drop UI for seamless campaign creation. Integrate the Sales Accelerator to gain data-driven insights and recommendations that enhance sales and marketing outcomes.
- Faster Time to Market for Bundles & Offers
Quickly deploy product bundles and offers to deepen customer relationships. Promote dynamic plans and send timely reminders for bill payments, balance top-ups, and contract renewals. Respond to customer needs in real-time with event-triggered offers and marketing actions. - Boost Customer Loyalty & Retention
Identify high-risk segments like low-usage customers and Multi-SIM users, and proactively target them with compelling offers to prevent churn. Create impactful loyalty programs using automated point calculation and reward fulfillment. Leverage the Retention Accelerator to perform causal analysis and receive actionable recommendations for reducing churn and improving win-back rates.
Our Core Capabilities
Our Core Capabilities
Our Core Capabilities
- Marketing Canvas
An intuitive graphical interface for automating both inbound and outbound campaigns and customer journeys. - Customer Journey Analysis
Pre-configured templates that provide in-depth segment analysis and visualizations of customer journeys. - Micro-Segmentation
Analytical and heuristic segmentation capabilities to identify an
- Marketing Canvas
An intuitive graphical interface for automating both inbound and outbound campaigns and customer journeys. - Customer Journey Analysis
Pre-configured templates that provide in-depth segment analysis and visualizations of customer journeys. - Micro-Segmentation
Analytical and heuristic segmentation capabilities to identify and engage the right target audiences. - Real-time Engagement
In-stream analytics generate real-time triggers, enabling timely and relevant customer interactions across their journey. - Dynamic APIs
Configurable APIs, compliant with TM Forum standards, for easy integration with third-party Offer Catalogues, CRM, and OSS/BSS systems. - 360-Degree Customer Profiling
Consolidate and unify customer data from multiple sources into a single view, providing a complete profile of each customer. - Purpose-built CVM Templates
A library of reusable campaign templates and analytics tools, refined by years of experience in the Telecom CVM space. - Real-time Performance Dashboards
Aggregated real-time dashboards offering a comprehensive view of inbound and outbound marketing performance across all touchpoints.