Zapplu’s Telco Solutions – Increase ARPU & Customer Lifetime Value

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Transforming International Calling with a Unified Cloud Tel

Summary

   A leading technology consultancy needed a cost-effective and scalable solution to streamline its international customer support calls. Their legacy system was complex, costly, and lacked essential features. By implementing a unified cloud telephony platform, the company significantly improved operational efficiency, reduced costs, and enhanced customer service across 60+ countries.

Background

 With a global presence, the consultancy relied on multiple platforms for domestic and international calls, leading to inefficiencies. They needed a single solution that would integrate seamlessly, reduce call costs, and provide advanced call management features. 

Business Challenges

  • Complex Call Management: Separate platforms for domestic and international calls increased inefficiencies.
  • High Costs: Expensive international call rates impacted the company’s profitability.
  • Limited Monitoring & Visibility: Lack of real-time call tracking and agent-level insights.
  • Scalability Issues: Expanding to new regions required additional investment.
  • Missing Features: No after-hours call handling, voicemail notifications, or CRM integration.

Solution Implementation

 The company deployed a cloud-based telephony solution with:

  • Unified Call Management: Single platform for international and domestic toll-free calls.
  • Cost-Effective Rates: Access to competitive global call pricing.
  • Real-Time Monitoring: Single dashboard for live call tracking and analytics.
  • Intelligent Call Routing: Campaign-based call identification for better customer engagement.
  • Scalability & Advanced Features: Easy expansion, CRM integration, voicemail, and after-hours management.

Business Impact

  • Improved Customer Support: Faster response times and enhanced call connectivity.
  • Reduced Costs: Lower international calling expenses.
  • Increased Efficiency: Streamlined monitoring and reporting, boosting agent productivity.
  • Scalable Growth: The company can now expand its services globally with minimal investment.

Conclusion

 The adoption of a unified cloud telephony platform transformed international call management for the consultancy. It optimized global support operations, cut costs, and improved customer experience, making the system more efficient, scalable, and future-ready. 

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