Zapplu’s Telco Solutions – Increase ARPU & Customer Lifetime Value

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eSIM as the Next-Gen Solution for Travel Connectivity

Overview

  As travel demand surges post-pandemic, service providers are leveraging eSIM technology to enhance global connectivity and boost ancillary revenue. eSIMs enable seamless travel connectivity, offering travelers a fully digital, hassle-free experience with instant activation and compatibility across most modern smartphones. With high conversion rates and growing adoption, eSIMs are revolutionizing the travel industry by providing a cost-effective, flexible, and secure solution for international roaming. 

Business Challenges

The travel industry has faced numerous challenges, including heightened competition and the need for differentiated services. Service providers require innovative solutions that not only meet the needs of tech-savvy travelers but also integrate easily into existing platforms without requiring extensive modifications. The demand for ancillary products, like travel insurance, has also increased, necessitating complementary offerings that boost revenue.

Approach

The implementation of an eSIM business involved several key strategies:

1. Digital SIM Technology: eSIMs eliminate the need for physical SIM cards, allowing travelers to switch networks easily and access connectivity seamlessly.

2. SaaS-Based Model: The eSIM service operates on a Software as a Service (SaaS) model, simplifying operations for partners and providing a dashboard for order management and revenue tracking.


3.Flexible Partnership Models:


  • Affiliate Partners: Partners can easily promote eSIMs on their websites or apps without integration, offering a 10MB free trial for users. Payments are handled centrally, allowing partners to earn commissions without operational burdens.
  • API Partners: Brands can onboard their eSIM services, enabling in-app activation and maintaining brand control. Partners set pricing based on wholesale rates, collecting       payments directly through their platforms.

4. Broad Device Compatibility: The eSIM service is designed to work across a wide range of devices, including smartphones, tablets, and PCs, ensuring extensive reach and usability.

5. Market Penetration: The technology supports major brands like Apple, Samsung, OPPO, and Microsoft, enhancing visibility and adoption among global users.

Business Impact

  •  Widespread User Adoption: Over 100,000 daily paid users across 14+ smartphone and tablet brands actively use eSIM services, enhancing global connectivity.
  •  Revenue Growth & Partnerships: eSIM integration has become a major ancillary revenue driver, with successful collaborations like easyJet, which featured eSIMs on 30,000+ boarding passes, increasing conversion rates.
  •  Proven Success with Telecom Operators: Partnerships with AIS and a leading Thai MNO highlight the effectiveness of customized eSIM solutions, delivering tailored travel connectivity experiences.
  •  Seamless Onboarding for Partners: A structured prospecting, contracting, and partnership development approach ensures effortless eSIM integration, fostering long-term business growth and strategic alliances.
  • eSIM technology is revolutionizing travel connectivity—driving engagement, revenue, and seamless digital experiences!

Conclusion

The eSIM technology represents a future-proof solution for travel connectivity, offering service providers a unique opportunity to enhance customer experiences while driving revenue growth. By leveraging the convenience and flexibility of eSIMs, companies can meet the evolving demands of travelers, positioning themselves competitively in the marketplace. As travel continues to recover, the adoption of eSIM solutions is set to transform the landscape of travel connectivity.

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