eSIM as the Next-Gen Solution for Travel Connectivity

Overview

As travel demand rebounds post-pandemic, service providers are exploring innovative ways to enhance connectivity and drive ancillary revenue. The eSIM technology has emerged as a transformative solution, providing seamless travel connectivity and significant revenue opportunities for providers. With high conversion rates and compatibility with most modern smartphones, eSIMs offer a fully digital and convenient travel experience.

Business Challenges

The travel industry has faced numerous challenges, including heightened competition and the need for differentiated services. Service providers require innovative solutions that not only meet the needs of tech-savvy travelers but also integrate easily into existing platforms without requiring extensive modifications. The demand for ancillary products, like travel insurance, has also increased, necessitating complementary offerings that boost revenue.

Approach

The implementation of an eSIM business involved several key strategies:

1. Digital SIM Technology: eSIMs eliminate the need for physical SIM cards, allowing travelers to switch networks easily and access connectivity seamlessly.

2. SaaS-Based Model: The eSIM service operates on a Software as a Service (SaaS) model, simplifying operations for partners and providing a dashboard for order management and revenue tracking.

3.Flexible Partnership Models:

Affiliate Partners: Partners can easily promote eSIMs on their websites or apps without integration, offering a 10MB free trial for users. Payments are handled centrally, allowing partners to earn commissions without operational burdens.
API Partners: Brands can onboard their eSIM services, enabling in-app activation and maintaining brand control. Partners set pricing based on wholesale rates, collecting payments directly through their platforms.

4. Broad Device Compatibility: The eSIM service is designed to work across a wide range of devices, including smartphones, tablets, and PCs, ensuring extensive reach and usability.

5. Market Penetration: The technology supports major brands like Apple, Samsung, OPPO, and Microsoft, enhancing visibility and adoption among global users.

Business Impact

The deployment of the eSIM solution has yielded impressive outcomes:

User Engagement: The eSIM service is currently utilized by over 100,000 daily paid users across more than 14 smartphone and tablet brands.
Revenue Growth: The integration of eSIM services has significantly contributed to ancillary revenue streams, exemplified by partnerships with travel providers like easyJet, which showcased eSIMs on over 30,000 boarding passes.
Successful Case Studies: Collaborations with leading telecom operators, such as AIS and a top MNO in Thailand, have demonstrated the effectiveness of customized eSIM solutions. These partnerships have enabled tailored offerings that resonate with travelers’ needs.
Streamlined Onboarding Process: The structured onboarding process, consisting of prospecting, contracting, and partnership development, has facilitated smooth integration for partners, ensuring long-term collaborations and mutual support.

Conclusion