Zapplu’s Telco Solutions – Increase ARPU & Customer Lifetime Value

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Boosting Network Reliability & Elevating Customer Experience

Summary

 A leading South Asian mobile network operator (MNO) modernized its network with a virtualized AAA (vAAA) solution to improve reliability, reduce operational costs, and enhance customer experience. This transition enabled seamless authentication, better network monitoring, and future 5G readiness, ensuring uninterrupted services for its growing subscriber base. 

Background

 The MNO served a large number of mobile, broadband, and DTH subscribers but faced challenges in maintaining seamless connectivity. To enhance network performance and scalability, the operator sought a carrier-grade vAAA solution that could support LTE, GPON/fiber, and enterprise services while minimizing costs.  

Business Challenges

 

  • Identifying and addressing low-coverage LTE areas.
  • Ensuring uninterrupted service availability.
  • Reducing operational costs through virtualization.
  • Supporting a growing subscriber base while preparing for 5G.

Solution Implementation

The AAA solution was seamlessly integrated into the operator’s infrastructure with:

  • AAA EMS and load balancer for optimized performance.
  • Advanced reporting tools to monitor network health.
  • Business intelligence features for targeted marketing.
  • NFV framework alignment, ensuring scalability and 5G readiness.

Business Impact

 

  • Improved network reliability and reduced disruptions.
  • Enhanced customer experience and satisfaction.
  • Lower operational costs through virtualization.
  • Increased revenue potential with new service offerings.
  • Stronger infrastructure for smooth 5G migration.

Conclusion

 The successful vAAA deployment transformed the operator’s network, enhancing service reliability, operational efficiency, and customer retention. By future-proofing its infrastructure, the MNO is now well-positioned to meet growing demands and transition seamlessly into the 5G era. 

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  • Gamification
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