Gamification for Telecoms: Boost Engagement & Revenue
Zapplu's gamification solutions help telecom operators enhance user engagement and unlock new revenue opportunities. By integrating gaming tournaments, loyalty rewards, and interactive challenges, telcos can boost customer retention and tap into the global gaming market. These strategies create immersive digital experiences, driving higher user interaction and monetization.
Our Gaming Solutions
How Telcos can Benefit
Monetizing the Opportunity
How Telcos can Benefit
Telcos can bundle value-added services, like microtransactions and mobile data, to attract and retain gamer customers. Not only would this diversify revenue streams, but the mutually beneficial relationships formed between all stakeholders would allow for further cross-selling and up-selling opportunities.
Opportunity Size
Monetizing the Opportunity
How Telcos can Benefit
According to Statista, in-game consumer spending accounts for the most significant share of the gaming market. In 2020, global gaming audiences spent approximately $54 billion USD on additional in-game content, with in-game purchases accounting for about 74 % of revenue earned across all gaming platforms. In 2025, the market value of in-game purchases is projected to surpass $74.4 billion USD
Monetizing the Opportunity
Monetizing the Opportunity
Monetizing the Opportunity
To capitalize on this opportunity, telecommunications leaders can and should form partnerships with leading gaming companies to allow their customers access to exclusive releases and in-game perks. These types of partnerships can also allow for direct carrier billing (DCB) or mobile e-wallets for popular titles. With this model, telcos
To capitalize on this opportunity, telecommunications leaders can and should form partnerships with leading gaming companies to allow their customers access to exclusive releases and in-game perks. These types of partnerships can also allow for direct carrier billing (DCB) or mobile e-wallets for popular titles. With this model, telcos can capitalize on the growing industry by enabling gamers to make in-game purchases by using the telco payment channels instead of credit cards
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