Zapplu’s Telco Solutions – Increase ARPU & Customer Lifetime Value

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    • Value Added Services(VAS)
    • E-Sim
    • Call Completion Suite
    • E-Wallet / Digital Wallet
    • BSS Modernization
    • Virtualized AAA
    • E- sim
    • Telephony Solution
    • Platform Solution
    • Boosting Revenue
    • AI-Driven Prospecting
    • Loan Aggregator Platform
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Gamification for Telecoms: Boost Engagement & Revenue

 Zapplu's gamification solutions help telecom operators enhance user engagement and unlock new revenue opportunities. By integrating gaming tournaments, loyalty rewards, and interactive challenges, telcos can boost customer retention and tap into the global gaming market. These strategies create immersive digital experiences, driving higher user interaction and monetization. 

Our Gaming Solutions

Zapplu's gaming solutions for enhanced user engagement and telecom revenue

How Telcos can Benefit

Monetizing the Opportunity

How Telcos can Benefit

 Telcos can bundle value-added services, like microtransactions and mobile data, to attract and retain gamer customers. Not only would this diversify revenue streams, but the mutually beneficial relationships formed between all stakeholders would allow for further cross-selling and up-selling opportunities. 

Monetization opportunities for telecom operators with Zapplu's gaming platform

Opportunity Size

Monetizing the Opportunity

How Telcos can Benefit

 According to Statista, in-game consumer spending accounts for the most significant share of the gaming market. In 2020, global gaming audiences spent approximately $54 billion USD on additional in-game content, with in-game purchases accounting for about 74 % of revenue earned across all gaming platforms. In 2025, the market value of in-game purchases is projected to surpass $74.4 billion USD 

Infographic showing gaming market growth for telecom operators

Monetizing the Opportunity

Monetizing the Opportunity

Monetizing the Opportunity

 To capitalize on this opportunity, telecommunications leaders can and should form partnerships  with leading gaming companies to allow their customers access to exclusive releases and in-game perks. These types of partnerships can also allow for direct carrier billing (DCB) or mobile e-wallets for popular titles. With this model, telcos 

 To capitalize on this opportunity, telecommunications leaders can and should form partnerships  with leading gaming companies to allow their customers access to exclusive releases and in-game perks. These types of partnerships can also allow for direct carrier billing (DCB) or mobile e-wallets for popular titles. With this model, telcos can capitalize on the growing industry by enabling gamers to make in-game purchases by using the telco payment channels instead of credit cards 

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